Quick service restaurant giant McDonald's today announced it will soon start serving half-rice to customers in response to the government's call to help conserve the country's rice supply.
In a statement, McDonald's Vice President for Marketing Margot Torres said the decision came after Agriculture Secretary Arthur Yap and Malacanang officials called on Filipinos to help in government efforts to avert a possible rice crisis.
Since early March, rice prices have been steadily rising reportedly because of global shortage in supply.
McDonald's is one of the first restaurant chains to express support to the government's call.
"McDonald's immediately acted upon Secretary Yap's appeal and mobilized a plan to offer half rice in its restaurants, still guided by the brand's commitment to food quality for its customers," Torres said.
Immediately, the fast food mogul acquired half-rice scoopers and developed in-store promotional materials for this campaign.
Half-rice meals will be officially made available in all McDonald's outlets beginning April 17 .
Torres reiterated that McDonald's remains committed to offering only high quality food to its customers.
Torres said the effort will not only help the country in rice conservation, but will also enable the Ronald McDonald House Charities (RMHC) to support more children under its Bright Minds Read Program, a reading program under Department of Education's Adopt-a-School. (end)